The VPCo Standard Brass Ruler

Milled, machined and enamelled entirely in Orkney. 

vpco standard brass ruler

The VPCo Standard Brass Ruler is two things:

1. It's a beautifully made practical tool made for everyday use in the home, the studio and workshop.

2. It's an emotional and frustrated reaction against the loss of manufacturing skill in the modern western world. 


A few years ago, as users and collectors of vintage brass tools we were inspired to reproduce a ruler from our collection. At the time we thought it'd be a cool and fun addition to our product range. Nothing more than that. 

At the beginning of our search we believed that it'd be straightforward to simply engage a ruler or tool manufacturer in Europe or America to make for us a standard 12" brass ruler with stamped or machined increments. How hard could it be? Turns out, pretty darned hard.

There was no one, not a single manufacturer we could find in the west (or indeed China - we checked) capable of fulfilling our request to our specification. The people have gone, the machinery has gone and the knowledge has gone so what to do? 

Well, we decided to make it ourselves. 


Our first ruler, released in October 2021, was an over the top meeting of tool making and bookbinding.

We created a series of ten numbered and personalised wide-bodied 12 inch rulers housed in individually gold tooled leather sleeves and fitted handmade boxes.

They're beautiful and still today we're very proud of what we achieved however they were not the item that we envisaged when we started this project.

We wanted to recreate that old, narrow-bodied brass ruler in our collection. 

The VPCo Standard Ruler had to be an everyday usable tool that looked like the original (above).

We wanted to incorporate the same old type face, the zero point had to be the end of the ruler. Most of all we wanted it to be a practical and usable.

Here's what we've made. 


The VPCo Standard Brass RulerThe Standard Ruler is milled, machined and enamelled in Orkney and is available in inches and centimetre versions.

The zero or start of the measuring scale on both rulers are at the narrow edge of the ruler.

Both types, inch and cm, are supplied with an Orkney-made hand sewn chocolate brown leather sleeves.

The brass in not laquered and so will tarnish beautifully if not kept polished. 

The VPCo Standard Brass Ruler has been made in limited quantities and will be available from 1st May - 8pm UK, 12pm LA, 3pm NY, 7am Sydney.